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What about putting ice in cider?

When I was a boy, the cider is the reserve for the average age beareded, pot-bellied men in shorts, socks and sandals. They potter to their garden sheds by the end of the garden and enjoy a pint of scrumpy. Today: Place ice cubes in the same pi $ $ and ready! It is now the drink fresh designer says the current generation of young fashion today in an address new and spectacular. It is the power of advertising so strong?

The answer is quite simple really. In Ireland, large bottles of Bulmers (known internationally as Magners, as there are copyright issues in the United Kingdom) have served in pint glasses full of ice for nearly 20 years. A trend that grew in Ireland over the years, initially as most underage drinkers drank cider and went with him as their choice of drink when they reached 18. Moreover, unprecidented cider advertising levels, and in particular the addition of ice as much appeal to a younger and much larger and made huge profits during the rule present in traditional beverage patterns. Magners then swept the UK market two years ago. Claiming a huge% of the market. The competition quickly followi, marketing their ice cider. Cider Im sure the people you say there are extra carbonation in bottled cider to allow the ice to chill the drink without affecting flavor. I think they are more aware that the best way to enjoy a bottle of cider or soft drink with ice is to drink quickly. What more do you want eh your consumer?? I wouldnt call it a trick however. One trick is when the likes Mexican Carona beer convinced us all to put a slice of lime in the bottle taste, when in reality in Mexico to clean the bottle with him to keep the flies out of beer. I hate cider.

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